Lead with the task.
Start with estimating work during the walk-round, a recognisable part of the contractor’s day.
A practical tool.
A friendly face.
An identity and website for a product being built around the working day of contractors who coordinate trades.
Make the idea
easy to recognise.
The website needs to explain a practical starting point: building a ballpark estimate during a walk-round. It also needs to introduce the wider ambition for connected job tools, while being clear about what is still being developed.
The identity brings together a friendly mascot, rounded headings and a blue-and-yellow palette. The same character carries through the brand assets and the website.
TradeGeek blue · #174A8B
TradeGeek yellow · #F4C430
Built for the
working day.
working day.
Rounded, approachable headings. Clear supporting text.
Illustrative type treatment using the website’s fallback font.
Existing brand assets and live website captures. Captured 12 September 2026.
Give the visitor
a useful next step.
The site connects the brand to a clear explanation of the product and a way to register interest. Its job is to make the proposition understandable before asking someone to join the waitlist.
Explain the wider plan.
Introduce diary, projects, finances and stock tools, with development status made explicit.
Invite a response.
A waitlist and an optional question about the hardest part of the working week give visitors a way to engage.